Press Release: December 2nd Dublin Ireland.

Smart move by 11890 following €200,000 investment

Call 11890 Ltd, the Irish Directory enquiries company has announced that it is now providing all smart-phone users in Ireland with free geo-code links with each of their business directory enquiries. The €200,000 investment by the Company successfully completed a testing phase during 2011 prior to today’s announcement.

Put simply this means that estimated 750,000* smart-phone users in Ireland can now access their phone map service specifically for their directory enquiry and gain useful information such as directions and distance too as well as travel time.

The first Directory Enquiry Company in Ireland to offer this service to customers, 11890 has already enjoyed a strong initial response to this free added value offering with click through rates of approximately 5% during the soft launch phase.

Commenting, Nicola Byrne, Managing Director, Call 11890 Ltd said, “In this day and age it is all about clearly adding value for your customers without increasing cost and of course continuing to differinate yourself from your competitors. Equally smart-phone penetration continues to grow and we were keen to be able to offer 11890 customers the ability to utilize the smart-phone technology for their directory enquiries.”

Call 11890 Ltd engaged with Cauwill Ltd, a Limerick based technology startup to develop this service for its text messaging service. For this initial phase the geo-code service is available for businesses only. 11890 currently estimates’ that sixty percent of businesses in Ireland listed with them are now geo-linked and the Company aims to increase this ratio to eighty percent early in 2012. Since the service became operational 11890 has noted that the Irish public has not lost their appetite for socializing despite the economic cutbacks with Hotels and Restaurants the most accessed links by directory enquiry callers.

Ronan Skehill spokesperson for Cauwill Technologies Ltd said, “We are delighted to work with Call 11890 Ltd, as there is a natural fit with the services we provide and Call 11890 Ltd. PinPoints allows 11890 callers to see the location on map and using the installed mapping applications 11890 callers can get turn-by-turn directions to the requested business. The technology works with all smartphones including iPhone, Nokia, Windows Phone7, BlackBerry and all Android phones.“