The first EIDQ Innovation Challenge was held when seven organisations pitched their innovative ideas to the audience. Participants evaluated each presentation on the basis of aspects like feasibility, return on investment and appeal. The results were as follows:
1. NameThatNumber, adaffix GmbH
2. Pinpoints, Cauwill Technologies
3. Call Analytics & Optimization Solution (Thread™), Soleo Communications Inc.
Cauwill’s product, PinPoints, solves the global problem of describing a location and any content relevant to that location. It’s a service for directory enquiries that has a need to describe a location or destination for its callers. A caller may access the PinPoint via SMS. The PinPoint makes the best use of the technology available, detecting and integrating with whatever mapping software is available whether that is mobile or desktop.
The really clever thing about PinPoints is that we deliver a rich mobile app experience without the need for callers downloading or installing apps. Currently PinPoints works on over 40,000 different handsets. PinPoints is currently used by directory enquiries 11890 in Ireland and 0100 100 in Eniro Finland.
The EIDQ Association Autumn 2011 Plenary Meeting was held in Prague on 10-12 October where an audience of around 70 participants enjoyed a very busy agenda which focused on the theme, “Our Data: a vital asset!?“. All aspects of data were explored in a series of presentations and an interactive break-out session which studied seven different issues concerning data, the results of which were presented to the whole meeting. Other subjects included advertising, innovations and special presentations on how to get around Google Places post Panda (by Andrew Shotland) and the Group Buying Explosion (by Greg Sterling).
At the plenary Cauwill was also announced as a full member of the EIDQ.